Sohonet’s CEO, Chuck Parker met with NewsWatch TV team to talk remote collaboration and making the most of your media workflow. Check out an extract from their Biz Report below and the video:
If you work in the entertainment industry, you know that having everyone on the production team in the same geographic location makes it more effective to work on a project. Well, Sohonet is transforming the workflow for production companies so you can have a team start editing footage in New York while the rest of the team is still filming in L.A.
This technology is disrupting the industry because it’s changing the way people think about workflow. For the last fifteen or twenty years, the most common approach has been to fly to a location, shoot on location, then go to a soundstage, do soundstage work, and then go somewhere else for the actual post-production cycle.
The technology is creating a scenario where you still need to shoot on location, but you don’t need to bring the editor with you. You still want to do post-production as collaboratively as you can, but it means you can have talent from other locations around the world to participate without having to travel. For the colorist, it means he or she can live in New York or live in LA, but work on jobs just about anywhere.
With Sohonet, it means the producer or director can check in and see things without having to physically go to a city to check it out. This also means that production cycles become shorter, save money, and most importantly leverage more creative talent anywhere. Read more here