With over 400,000 square feet of rentable space, The Atlantic Production Center (APC) in Manhattan is the newest and arguably fittest filmmaking facility on the block.
A joint partnership between SL Green, one of New York City’s largest office landlords, and seasoned production house Atlantic Pictures, The APC is a flexible office solution spanning ten floors at 625 Madison Avenue dedicated to servicing the needs of television, film, and media-related productions of any size.
Opened in January 2020, forced by COVID-19 to shutter three months later, and re-opened in July, The APC has already hosted an incredible range of clients including HBO Max, BET, Netflix, FOX and Samsung, just to name a few.
“We’ve been busy from day one and now that we’re able to be up and running again the phones haven’t stopped ringing,” reports Amanda Weisenthal, VP of Operations. “We’re not just in a prime location – we know exactly what productions need.”
The APC offers a unique opportunity for productions to maintain their entire back office in one place including ideal spaces for production, set dressing and props, wardrobe, and executive suites.
“Key facilities include first class communications and connectivity which is why we brought in Sohonet Exchange even ahead of our soft launch,” Weisenthal explains. “We understand that anyone looking for production space requires a turnkey communications solution and a fast service. They don’t need to be dealing with red tape. Sohonet Exchange has a pedigree of working on the highest-profile shows so they were our first choice as sole communications provider.”
Sohonet Exchange supplies and manages Internet, networking, wireless and voice solutions on behalf of clients at The APC.
“Any tenant who comes in to The APC needs extensive comms and Sohonet Exchange has been super responsive. They reach out to the tenant to arrange their exact needs and are really proactive in setting up a tailored phone and WiFi system whether that’s for one day, a week or over months of the tenancy. If there’s any issue, they come right in and take care of it. They understand the pace of the production which many providers simply do not.”
Weisenthal joined The APC to guide its launch (alongside Operations Manager Lance Johnson) after extensive experience as location scout for Paramount, Showtime and Netflix. “We’re open 24/7 which is very rare for New York,” she says. “I know from my time in locations that finding an office that’s going to allow you to film at 9 am is a pretty big deal.”
The sheer size of its professionally managed space has led to the surge in enquiries as lockdown is eased. For example, when anyone enters the building, they are temperature tested for the virus using thermo-imaging, a technique which means people don’t have to be stopped or touched.
“Our space is phenomenal for what’s going on,” Weisenthal says. “If you’re looking for a production space with 50 or 100 offices, we will extend you extra room for social distancing. If you want everybody to have their own office to accommodate safe zones for executives and crew, we will make it happen. If you need just one floor, we will give you multiple floors. We are putting that into our framework as standard and at reduced rates.
“Sohonet Exchange is right there with us. There’s no messing around. Whatever your needs, you get it and you get it quickly and professionally.”
From conversations with clients including the Studio majors Weisenthal says they are very clear about what needs to happen to go forward in New York City.
“Everyone is taking preparation for getting back to work very seriously and because of that I think the outlook is positive. I believe that by the end of the year major feature films will be being shot in the city again.
“We want you in our space. We will do it in a safe manner and we won’t cut corners.”