Making editorial decisions has traditionally required getting people together in the same room to collaborate… which can be a costly and time-consuming.
Create’s key challenge was to offer their clients and partners increased flexibility when reviewing cuts of their ads and trailers, whilst delivering on faster timelines and ensuring their valuable assets remained protected. However, such a balancing act is not easy. As their Director of Technology — Chris Slagel — put it, “the slightest delay or hiccup can upset a client, so I have to make sure my team stays alert and on top of things at all times.
Protecting their client’s assets was a number one priority for Create. Handling some of the feature film world’s most exclusive content, they work with many clients whose security requirements may typically forbid the use of the cloud. So when looking to streamline processes, they had to look for secure and industry-approved tools to help get the job done.
Live Editing Sessions
Being able to do secure live editing sessions with their clients is a big part of Create’s business, but they found the current process for secure remote collaboration to be a bit archaic. They wanted to find a more flexible solution that would enable them to live edit with clients outside of LA as well as with clients securely, but didn’t demand the specialized circuits or heaps of equipment that the traditional methods required.