Meeting client demands for quick & secure collaboration with real-time reviews for Statement Advertising

Case Study: ClearView Flex

LA based Statement Advertising, craft high-profile 360 campaigns for leading creatives and studios. Their clients include the likes of Warner Bros, Netflix and Universal Pictures, with projects ranging from Birds of Prey and Godzilla: King of the Monsters to Fantastic Beasts: The Crimes of Grindelwald, Dunkirk and Ready Player One. Their credits are impressive. 

“ClearView Flex gives us the ability to do live reviews with our clients and meet their needs for quick collaboration and secure delivery. These demands are the new norm.”

Corey Walton, VP of Post Production
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The Challenge

Statement’s AV division’s pipeline begins when a studio or network gives them video content. “We’re given a rough feature and general guidelines of what they’re looking for” explains Walton, “and then we devise and create from that point”. The next step in the workflow is creative iteration, where they present what they’ve devised to the client, and exchange notes and revisions.

Here lay the challenge Walton explains, “Some of our clients have AT&T or Frontier fiber and they connect with their vendor over fiber and watch the live-edit, on the monitor from the editor’s bay, and give notes over the phone.” But installing fiber at Statement Advertising proved problematic. Finding a carrier able to offer the service in its location was difficult. Installing it was expensive, and, once installed, the cost rose more with per-minute-usage charges. It was at that point, that a client of theirs suggested ClearView Flex as a solution.

Real-time remote review

From any location, on any device with ClearView Flex
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The Solution

It turned out that Flex was the specific product Statement were looking for. Walton explains “Since it has the option of mirroring fiber, it proved a great alternative and also much less expensive than an actual fiber installation. It’s also got a better usage model, enabling us to watch in offices and on phones, and laptops, just by sending a link”. 

Walton made the decision to add the tool as a key workflow component.  ClearView Flex ticked all the boxes he explains. “We were looking for four things: connectivity, security, streamlined access, and cost-efficiency. ClearView Flex gave us all those things.” With regard to connectivity, ClearView Flex enabled Walton and his team to connect with a client at a moment’s notice to look at a specific cut. Security was especially important, and Sohonet has long-standing relationships with studios and networks to develop matching security protocols.

“This was a big plus for us. IT and security people at the studios were completely aware of Sohonet, and reviewing ClearView Flex from the earliest stages,” says Walton, who notes that this fact helped streamline the process of getting client approval. 

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The Results

The setup process was “easy – not disruptive” Walton explains and once installed, “the functionality was easy to learn. Now clients are excited to hear we have this alternative. They’re used to calling the machine room and talking to IT to hook up fiber. With ClearView Flex, we send a link, they open it in their browser, and we’re connected”. “Clients also like the fact that the connection can be secure on mobile phones and iPad” he adds.

Statement has had “Flex” sessions with Netflix for a trailer for The Dark Crystal: Age of Resistance series as well as with Universal Pictures on campaigns for How To Train Your Dragon: The Hidden World and Abominable and Warner Bros on Godzilla: King of the Monsters and Pokemon Detective Pikachu, among others. On Godzilla: King of the Monsters, Walton recalls they were close to finishing when a quick change came up. “We were able to get online quickly, go through the cut, see the notes and make the change right away.” 

Walton concludes, “ClearView Flex gives us the ability to do live reviews with our clients and meet their needs for quick collaboration and secure delivery,” Walton notes. “These demands are the new norm.” 

Cost Savings
Time Savings
Flexible & Secure Service to their clients, wherever they may be
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Learn more about ClearView Flex

For team members and executives “on-the-go”, it’s the definitive instant review tool for keeping everyone in the loop anywhere at anytime on any device.