By Chuck Parker, CEO of Sohonet
The longer you work in and around the production and post production industries, the more you notice the accelerating change to the industry’s underlying workflows. In the mid-2000’s, most of the cataclysmic change facing the industry was a transition from physical and analog workflows to digital workflows. A few years later the digital business model hit the industry with full force, causing upheaval in pricing and cost models for those that did not adapt quickly. The result was a number of new players across the value chain and the end of some storied brands and companies in the industry.
After a decade of significant change, the majority of the steep process (physical / analog to digital) and massive price pressure changes have been endured. However, our industry is now largely subject to Moore’s Law
as a result of that digital transition. The net effect of a “doubling” of “digital power” for price point parity every 12-18 months is a phenomenon that touches many (but not all) parts of the production and post production process and is a driving economic force that can bear good tidings or incredible pain. However, its continued source of disruption is often the result of “linear thinking” – falling prey to the assumption that a change which took 5 years to achieve in price point capability will take just as long to be duplicated. In fact, the capability to price point will improve somewhere between 8x and 32x over that period.
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