The problem
Advertising production, be it in studios or remote locations, dropped almost overnight once the pandemic hit. As a result of the pandemic lockdown, production locations almost everywhere came to a complete halt, and with no new content (aside from a surge in home-recorded footage being shot for COVID related advertising), it meant the entire creative process for new commercials went the same way. Now though, local governments all over the world are beginning to allow production to resume, but under stringent new working and safety conditions which materially limit the number of people who can be on a set for any production. Just as the TV and film industry has been working to reduce the numbers of creatives and support personnel on set, so too has the advertising creative industry, but with the added complication that both agencies and their clients traditionally come to the shoot to ensure their brand creative is fully implemented. Finding a way to harness their knowledge and input in real-time while giving the key stakeholders from those brands and agencies confidence in the creative process is critical to figuring out how to make great commercials in this new constrained reality. The Ad industry has proved its agility to meet the rapidly changing environment but needs products and tools which are also lightweight and adaptable to keep up with further changing requirements over the upcoming quarters, with government and union regulations and evolving client demands.The solution
ClearView Flex has been used for monitoring remote production units for a number of years and is easily adapted to this situation in a few simple steps: Step 1: Ship a ClearView Flexbox with the normal complement of on-set gear (cameras, video assist, etc) to the soundstage or location.




