Sohonet, the only expert in connectivity and data management for the media and entertainment industry, is delighted that Video 8 Media
, Australia’s top broadcast & media production specialist, has signed up to the Sohonet Media Network
. Video 8 Media, a privately-owned business based in Artarmon, Sydney, has a 33 year history of providing broadcast, media production and distribution businesses with a wide range of services such as telecine, video duplication and conversion, technical Quality Control checks and DVD authoring.
Acknowledging the increasing digitisation of the industry across the globe, Video 8 Media were quick of the digital mark, launching its Media Factory digital asset management solution in 2006, for the ingest, digitising, migrating, storing, archiving and managing of media assets.
Gareth Collins, Video 8 Media’s Managing Director, comments: “Sohonet certainly fits in well with our expansion strategy for our online service delivery. Our staff have many years of broadcast production experience and if we can attach that to our customers production cycles for broadcast, film and corporate work, then we are able to put our services in the cloud. As everyone moves to file–based content, the Sohonet Media Network will enable us to become seamlessly included in other members’ workflow.”
Based on his 30 years in IT, including twelve with networking giant Cisco
, Collins believes Sohonet makes a lot of sense. “What struck me about the Sohonet Media Network is that it has been put together with sound knowledge of the technology and security aspects and a complete understanding of what broadcast production is all about. The financial model behind Sohonet absolutely suits the business we are in. Sohonet allows us to provide our customers with firm bandwidth costs because we are not counting data packets and that is a great help with their production budgets. Sohonet offers security and speed and gives us an opportunity to share files without adding unexpected costs to projects,” Collins adds.
The Sohonet connection also provides Video 8 Media with the flexibility to increase speed and bandwidth as required, which suits the company’s plans. “We are looking at growth on the eastern seaboard and overseas,” said Collins. “Video 8 offers vast experience in the detail behind getting the best quality content into the smallest package and onto any intended device. In a world of even more fragmented users and devices, our ability to repurpose media to those audiences will fuel our growth as these markets develop.”
The fibre-based 100Mbit/s link to Sohonet has been installed by Future Reality and will be pressed into use immediately to take on Video 8 Media’s production data flow. “The connection will be married to the investments we are making to the internal handling of digital media to improve our clients’ workflow. Thanks to Sohonet, we are expanding into online service delivery with real certainty around the costs and quality” said Collins.
For further information, please contact the sales team at T: 020 7292 6900 or [email protected]