Real-Time Collaboration

Create Advertising: Secure Live Editing over the Web to Remote Clients

Introduction

As an award-winning creative ad agency, Create Advertising (The Greatest Showman, Baby Driver, The King’s Speech, Absolutely Fabulous) collaborate on amazing content with partners across the media spectrum.

They hold the mantra that ‘the best campaigns benefit from a collaborative approach’ and with a passion for innovation, stay up-to-date with the latest technologies to facilitate security and flexibility for their clients.

Product

ClearView Flex

Overview

How ClearView Flex let them better expand their reach to customers outside LA

“We can now live edit with clients outside of LA that we could not do so with before, as well as with clients that don’t have the specialized circuits or equipment that the traditional method requires without sacrificing security. Because of that freedom, we can also use ClearView internally when our producers are outside of the office, which they absolutely love.”

Chris Slagel, Director of Technology
  • 30000+ hours editorial reviews shared using ClearView Flex last year
  • Save $100,000s in travel

Challenge

Making editorial decisions has traditionally required getting people together in the same room to collaborate… which can be costly and time-consuming.

Create’s key challenge was to offer their clients and partners increased flexibility when reviewing cuts of their ads and trailers, whilst delivering on faster timelines and ensuring their valuable assets remained protected. They found their existing process for secure remote collaboration archaic. They wanted to find a more flexible solution that would enable them to live edit with clients outside of LA as well as with clients securely, but didn’t demand the specialised circuits or heaps of equipment that the traditional methods required.

Solution

By using ClearView Flex, Create could offer their clients the ability to review and approve live, encrypted video streams straight from the editing room in real-time on their laptops, tablets or smartphones from anywhere in the world through their browser or the app. Balancing the need for speed, security and ease of use, ClearView Flex’s streams are ultra low-latency (only 2 frames, plus the speed of light) and provide for top studio security needs by encrypting the streams through a secure link with unique session ID.

Result

ClearView Flex allowed Create to make critical connections between key collaborators at the right times securely and with confidence — giving them more options on how to conduct their craft and business.