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advertising
We explore the dramatic impact COVID-19 has had on commercial production and look ahead to the tools agencies and clients can adopt in order to make great commercials in this new constrained reality. The problem Advertising production, be it in studios or remote locations, dropped almost overnight once the pandemic hit. As a result of...
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Ahead of the Trends: Fragmentation, Competition and Victorious Creatives   Sohonet CEO Chuck Parker on the beast that is advertising spend – and why more money means more industry fragmentation Ad spend is growing. The numbers say so and the maths checks out – case closed, right? It’s easy to see the headlines shout about...
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