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Industry Trends
Sohonet CEO Chuck Parker Looks at how Freelance Creatives Transform the Workflow   The rising prominence of the freelancer in the media and entertainment industry has been astonishing. Freelancers have always been part of the on-set production in the film/TV industry and have been a part of editorial and post in advertising for years, but...
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Ahead of the Trends: The Explosion of Media File Transfers   Sohonet CEO Chuck Parker Looks at the Need to Adapt File Transfers to Today’s Productions   Media and entertainment content has dramatically evolved in recent years, due to a couple of key factors. First, with so many streaming outlets and video sites such as...
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Sohonet CEO Chuck Parker Examines a New Software/Hardware Paradigm in the Media Industry Five or ten years ago, the vast majority of media & entertainment industry clients had a single model when it came to tools: they bought enterprise software, for which they paid an annual maintenance fee, loaded it on their own server, and...
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The empowering consequences of a distributed workforce Sohonet’s CEO, Chuck Parker, on the rise of distributed workforces within the media and entertainment industry and the consequences of this change The technology that has underpinned the foundation and growth of post-production for decades is being replaced at a faster pace and wider scale than many people...
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Rebuilding Post Production in the Cloud Sohonet CEO Chuck Parker reflects on the evolution of cloud-based work in the post-production industry Until very recently, the idea that editors and VFX artists could work remotely from one another seemed a far-off reality. Yet, with continued investment in cloud-based infrastructure and fast private connection lines, the size...
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Unprecedented Content Production Demand Shows No Sign of Abating Sohonet CEO Chuck Parker on the increased demand and investment in high-end content creation and the impact this has on the market Fighting for audience attention is nothing new. Since the nickelodeons of the past to the tentpoles of today, it remains central to our business....
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Ahead of the Trends: Fragmentation, Competition and Victorious Creatives   Sohonet CEO Chuck Parker on the beast that is advertising spend – and why more money means more industry fragmentation Ad spend is growing. The numbers say so and the maths checks out – case closed, right? It’s easy to see the headlines shout about...
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Ahead of the Trends, by Chuck Parker Ready to play a role in what may be the Golden Age of Episodics? Everyone can see that the media and entertainment industry is undergoing a seismic transformation, but the huge bets being placed on its future in some quarters may not be universally shared. There are sizeable...
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